Latino Medical Marketing

Latino medical marketing provides an example of how you can use market segmentation and a little secondary research to learn a wealth of information about a target market.

I just completed a series of articles on Latino medical marketing. Although targeted to physicians, anyone interested in marketing to Hispanics and Latinos will find this series insightful.

The first post in the series covers marketing strategies and tactics that should be considered in developing a Latino medical marketing program. It includes elements of effective Latino medical marketing,
five things you need to know to implement effective Latino medical marketing, and three benefits of Latino medical marketing.

You can link from each post in the series to the next or you can click on the link for each page from this post:

Five Tips On Latino Marketing For Doctors provides:

Tip 1: Know the Latino population in your service area
Tip 2: Know the type of Latinos in your service area
Tip 3: Understand what you want to accomplish with your Latino marketing campaign
Tip 4: Be prepared for the additional expense of attracting and serving Latino patients
Tip 5: Get Someone With Knowledge of Hispanic Marketing To Design And Implement Your Campaign

Latino Marketing For Medical Practices
discusses three ideas that doctors can use as they implement Latino marketing for medical practices. Each idea relates to a common disease for Latinos including diabetes, cancer, and influenza.

Latino Marketing For Physicians, examines three questions, based on the tips above, that should be considered before physicians plan a Latino marketing campaign:

1. What is your goal for your Latino marketing?
2. What type of Latino will your marketing target?
3. Are you and your staff prepared to meet the needs of Latino patients?

Latino Marketing For Physician Practices Guides 1-4 covers four of seven major Latino market segments – recent immigrants, traditionalists with a twist, slow embracers, and driven but balanced.

Latino Marketing For Physician Practices Guides 5-7 defines three more Latino market segments – the pessimistic and uncommitted, Latino culture and value loyalists, and single and young.

Hispanic Marketing For Medical Practices covers insurance and health conditions of Latino adults and children.

To learn more about the Latino market, you can get my Hispanic Americans report.

Posted 5-15-09: Latino Medical Marketing