Best Practices In Employee Communications

Knowing best practices in employee communications benefits small business owners as well as human resource managers.

So I want to share with you four posts that I've written on employee communications. The first two relate best to human resource managers while the second two relate more to small business owners. But all four posts contain ideas about the best practices in employee communications.


Employee & Service Marketing & HRM Need Market Segmentation

This post discusses how market segmentation can help human resource managers to improve their employee and service marketing and hrm, including employee communications.

It answers two questions:

• How does HRM influence employee and service marketing?
• How does market segmentation improve HRM employee and service marketing?

It also covers a three step process for employee marketing:

• Step 1: Recruiting
• Step 2: Retention
• Step 3: Marketing


Human Resource Managers

By using demographic characteristics you can predict psychographic and other characteristics to:

• Cut attrition and enhance productivity,
• Recruit and hire employees who are most likely to thrive in your organization's climate,
• Manage employees to mutually benefit them and your organization.

Using market segmentation and other market research to improve your employee marketing enables you to:

• Eliminate potential employees who aren't a good match,
• Identify those whose values and concerns fit well within your organizational climate,
• Recognize and ignore differences between you and potential employees when those differences don't truly relate to job performance.
• Identify employees whose characteristics predict that they will leave your organization, and manage them so that they will be happier, more productive, and more likely to stay.

It also improves employee communications.

7 Elements For Creating An Employee Communication Plan For A Crisis...

When creating an employee communication plan for a crises, you need to include seven elements. This post covers the first three elements.

1. Plan Open Two-Way Communications During And After A Crises
2. Plan To Meet With Your Employees Before They Return To Work After The Crisis
3. Plan Ongoing Employee Communication Tactics


7 Elements For Creating An Employee Communication Plan For A Crisis...

This post covers the remaining four elements that you need to include in your employee communication plan for a crises. It will help you to assure that your employees understand how the crisis affects your business and their jobs.

4. Put the crisis into historical context.
5. Plan actions that will rebuild your business and your employees confidence in its future.
6. Reassure your employees that their jobs are save.
7. Plan how you will lead your employees through a crisis.

The last two posts apply to any crisis and employee communications.


Best Practices In Employee Communications: Conclusion

These four posts will provide you with ideas for best practices in employee communications and insights into dealing with employees in general.

You can read the full posts by clicking on the title links. And be sure to leave a comment and get a linkback on each post.

Posted 1-20-10: Best Practices In Employee Communications